It’s a conversation every dealership is having right now, and for good reason. Credit Karma, the beloved, cross-device credit monitoring software favored by millennials, has taken the credit reporting stage. According to Bloomberg, Credit Karma “claims 75 million members, including almost half of all U.S. millennials and a third of all Americans with credit reports.”. And that was just last year. With rising debt, shifting interest rates, and general economic uncertainty, it’s a no brainer that Credit Karma has risen to fame in recent years, and it’s a situation dealerships can’t ignore.