It’s a conversation every dealership is having right now, and for good reason. Credit Karma, the beloved, cross-device credit monitoring software favored by millennials, has taken the credit reporting stage. According to Bloomberg, Credit Karma “claims 75 million members, including almost half of all U.S. millennials and a third of all Americans with credit reports.”. And that was just last year. With rising debt, shifting interest rates, and general economic uncertainty, it’s a no brainer that Credit Karma has risen to fame in recent years, and it’s a situation dealerships can’t ignore.
Today's consumers have more ways than ever to find information on vehicles before they ever set foot in a dealership. Making a sale can be tricky: You want to use your expertise to help the customer find their ideal vehicle, but you don't want to invalidate the hours of research they've put in. That's why dealers should be aware of the various apps, review sites, and comparison tools consumers are using to conduct that research.
If you posted your 2019 Honda CR-V for sale on Facebook Marketplace, would you use a hashtag? What if we told you that #2019HondaCRV would significantly increase post views?
You’ve created a Facebook presence, set up a Twitter account…so now what? The latest way to engage with social media dealership audiences comes in the form of video--and more specifically--real-time micro videos using Snapchat; an app targeted at 18 to 34 year olds. It’s a Millennial and Generation Z playground, and with the following quick tips, you can start to creatively and authentically connect with your next generation car buyer.
Selling cars has never been an easy career, and as of late, it’s been increasingly difficult for dealerships to recruit and retain young talent to take on this challenging career path. According to a recent Hireology study quoted in thisAugust 2018 Wall Street Journal article, it has been hard to “convince workers in their 20s and 30s to work and stay in an auto retail business defined by long shifts, weekends on the selling floor, haggling and commission-based pay.” In fact, “nearly 60% of dealership hires are millennial workers, and more than half of these new hires turn over annually”.
A first time car shopping experience sets the standard for years of dealership perception. Plain and simple. And to add even more pressure, car shoppers are reading blogs about everything they should or shouldn’t do when buying for the first time. It may feel like an uphill battle, until you start putting yourself in your buyer’s first-time shoes.
Auto insurance apps are not just for filing claims anymore, can auto dealer apps be far behind?
As consumers increasingly turn to mobile devices to perform daily functions like banking or shopping for groceries, insurance companies are finding new ways to engage customers through sophisticated technology. The insurance industry’s major players, including Geico and Progressive, have turned their attention to creating more powerful and user-friendly mobile applications that serve as a “one-stop-shop” for all things related to what they insure.